Next meeting is July 11th, 2017
Crafting Your Message with Public Radio

I have been in the Greater Lafayette area for 20 years, staying in the area after attending Purdue University for Communications. For 15 years I worked at Insight Communications in Marketing and Community Relations, developing marketing plans for 10 Indiana cable markets including Purdue University and the Greater Lafayette area. I made a career move into the nonprofit sector for about 6 years as Division Director of March of Dimes for 12 central Indiana counties. Both of our children spent time in the local NICU and children & women’s health issues have always been a passion for me. Currently I am a Court Appointed Special Advocate in the Tippecanoe area working as an advocate with local children whose families are navigating the court systems.

I have been with WBAA in Corporate Support since November of 2016, although I have been an avid listener for many years! Our programming is designed to make a positive impact in the quality of life for the communities we serve. Our mission is to use the power of media to educate, entertain and inspire.

July's AWBO topic will highlight strategies and tips on how to craft your message in a way that will engage listeners and encourage them to support what you support; how to reach more customers in more places, create messages that resonate with a loyal audience; and finally, to reach an educated audience that's ready to buy.

Brenda Renaldo will also be explaining how public radio differs from commercial media as well as the advantages and disadvantages. If you’re looking for strategies to surround your brand with quality, you won’t want to miss this talk.

3 Minute Speakers