METRICS THAT MATTER:
THE NUMBERS THAT GUIDE GROWTH
It’s easy to get caught up in the day-to-day of serving customers, managing staff, handling finances, and putting out fires. But growth doesn’t happen by accident. It happens when we focus on the right things and measure what truly moves us and our business forward. We’ll explore the core idea behind measuring what matters and how small business owners can apply it without complicated software dashboards or corporate-level analytics. We’ll use simple frameworks to help you clarify your priorities and choose metrics that actually matter. Whether you run a retail shop, service business, online brand, or growing local company, you’ll discover practical ways to turn everyday data into insight.
You’ll Learn:
- How to identify the 3–5 metrics that matter most in your business
- The difference between “vanity metrics” and decision-driving metrics
- A simple way to track progress without adding hours to your schedule
- How measuring the right things helps you stay focused, confident, and strategic
-You'll leave with a clear starting point for tracking the numbers that matter most in your business
Perfect for entrepreneurs who want clarity, focus, and practical tools they can start using immediately.
ABOUT THE SPEAKER
Juliana serves as Director of Operations at MatchBOX Studios in downtown Lafayette, where she coaches local founders and business owners through ideation, strategic planning, and market development. She has supported more than 500 founders and early-stage entrepreneurs as they develop and grow their ideas. Juliana is the owner of Casavan Consulting, which provides sustainability consulting to institutions and universities. Before joining MatchBOX, Juliana was part of the founding team of the Purdue Foundry, a nationally recognized program that helps translate university research into startups. While there, she designed and led entrepreneurial education programs, including Firestarter, Purdue’s premier startup ideation workshop. With nearly two decades of experience working with small businesses, startups, and community innovators, Juliana focuses on practical tools that help entrepreneurs make better decisions and build sustainably.
