AWBO April Meeting - We're Talking Profit

When
April 10, 2012
12:00 PM - 1:00 PM
Location
MCL Cafeteria, West Lafayette

Take Control of Your Profits

Want to know the secret to setting prices for the greatest gain? Join a panel of AWBO members as we review No B.S. Price Strategy: The Ultimate No Holds Barred, Kick Butt, Take No Prisoners Guide to Profits, Power, and Prosperity written by millionaire-maker Dan S. Kennedy and marketing strategist Jason Marrs. This book reveals:

The trick behind discounting without devaluing
The million-dollar secret behind “FREE”
Why price cutting isn’t the cure for the recession
How to WIN price wars with competitors
And SO much more

Read the book in advance and participate in what is expected to be a lively discussion, or sit back and enjoy the “cliffs notes” version of a business book that’s sure to make you re-examine your beliefs about pricing. Be sure to send your No B.S. Price Strategy questions to programs co-chair, Jenna Isch, jisch@farmersagent.com.

Join us at 11:30 for lunch and networking before the meeting. Guests welcome.