AWBO upcoming events

April- Know & Grow Series: Story That Sells: Turning Your Brand Story into Strategic Messaging That Converts (April 14, 2026)

Tue, 14 Apr 2026 15:15:00 GMT

April Know & Grow Series:

A Story That Sells

Turning Your Brand Story into Strategic Messaging That Converts

Your brand’s story isn’t just personal—it’s powerful. It shapes how people perceive your expertise, trust your process, and ultimately decide to buy. Yet for many business owners, that story lives in pieces: on the website, in conversations, in content created by different people… without a clear through-line.

In this hands-on, insight-rich workshop, Iris Goldfeder, Founder of Gas Stove Creative, will help participants uncover the narrative already driving their brand and refine it into a clear, strategic messaging tool they can actually use.

Attendees will learn how to identify the story that builds trust and drives connection, translate that story into usable brand guidelines, and lead marketing with messaging that feels aligned and authentic—even when they’re not the one writing it. Iris will also explore how to use AI ethically and effectively to scale content without losing voice, values, or credibility.

Participants will leave with a magnetic core story, a live-created content asset, and practical messaging prompts they can immediately apply to their marketing and team communication.

About the Speaker

Iris Goldfeder is the Founder of Gas Stove Creative, a brand strategy and messaging studio that helps founders articulate what makes their business matter—and communicate it clearly. Known for her sharp insight and practical approach, Iris works with entrepreneurs and leadership teams to turn complex ideas into compelling brand narratives that drive trust and growth.

Her work sits at the intersection of story, strategy, and execution, helping businesses align their message across marketing, content, and leadership communication. Iris is passionate about helping founders lead from the top with a message that reflects who they are and where they’re going.

Who Should Attend

This program is ideal for:

Women founders and business owners ready to clarify and strengthen their brand message
Leaders who want marketing that sells without sounding salesy
Business owners managing contractors, teams, or AI-generated content
Entrepreneurs preparing to scale visibility, content, or marketing efforts

Perfect for founders who want their story to lead—with clarity, confidence, and consistency.

April Coffee & Connections (April 23, 2026)

Thu, 23 Apr 2026 12:30:00 GMT

Start your morning with the Association of Women Business Owners at our casual monthly networking coffee!

This event is open to everyone—members and non-members alike. It’s a perfect chance to meet new people, find fresh connections to businesses and services, and enjoy meaningful conversations in a welcoming environment.

Whether you’re a first-time guest curious about AWBO or a longtime member wanting to reconnect, you’ll leave inspired and energized.

May-Anchored: Discovering Your Authentic Leadership Voice (May 12, 2026)

Tue, 12 May 2026 15:15:00 GMT

ANCHORED:

DISCOVERING YOUR AUTHENTIC LEADERSHIP VOICE

What if the leadership pressure you feel isn’t a sign that you’re doing it wrong—but a signal that you’re leading from expectation instead of anchored alignment?

Leadership today asks more of us than ever before. We are expected to be confident, decisive, inspiring, and resilient—often all at the same time. Yet many women leaders find themselves leading from pressure rather than from a place of clarity and alignment.

In this interactive and thought-provoking program, leadership coach, author and speaker Shelly Bays invites participants to explore what it truly means to lead authentically. Through reflection, table conversations, and practical tools, you will learn how to move beyond expectations and reconnect with your own leadership voice.

Together we will explore how self-trust, emotional regulation, and alignment with personal values create a powerful foundation for leadership that is both effective and sustainable. Participants will leave with insights and practical strategies they can immediately apply in their businesses, organizations, and everyday leadership interactions.

In this program you will:

Discover what authentic leadership looks like for you and how to move from leading under pressure to leading from anchored alignment
Learn a simple framework for responding rather than reacting so you can make clearer, more confident leadership decisions
Reconnect with your authentic leadership voice and identify one intentional shift you can make to lead with greater clarity, confidence, and impact

About the Speaker

Shelly Bays is a leadership coach, speaker, and author who helps leaders and entrepreneurs develop the clarity, confidence, and self-trust needed to lead authentically. Through her work with businesses, nonprofits, and leadership programs, Shelly guides individuals and teams to move beyond reactive leadership and lead from alignment with their values and strengths.

She is known for her engaging, interactive style that combines practical leadership tools with meaningful reflection. Shelly is the author of The Badass Sage’s Guide: Timeless Wisdom for Fearless Living and works with organizations and leaders across the country to strengthen communication, emotional intelligence, and authentic leadership.

July- Speed Networking (July 14, 2026)

Tue, 14 Jul 2026 15:15:00 GMT

July Coffee & Connections (July 16, 2026)

Thu, 16 Jul 2026 12:30:00 GMT

Start your morning with the Association of Women Business Owners at our casual monthly networking coffee!

Whether you’re a first-time guest curious about AWBO or a longtime member wanting to reconnect, you’ll leave inspired and energized.